RESUME
Percy M. Chow - Brand & Creative Leadership
LinkedIn: linkedin/in/percychow | TikTok: @GenXAsianDad | Website: percydesign.net
I am a metrics-driven creative leader with expertise in building brands for growth-focused start-ups. My career spans both venture-funded and corporate-backed environments, with a focus on achieving lasting impact rather than adding more names to my resume.
I’ve built teams starting with just me, and then adding employees and contract staff to grow to meet the business demands. I'm excited to bring my execution-focused brand leadership to a technology start-up ready to scale.
EXPERIENCE
PTC
Brand & Creative Director (Corporate Communications + Marketing)
January 2023 - November 2024 (2 years) Pleasanton, CA
*Developed a new modular web experience, increasing lead conversions by over 270%, leading to pipeline expansion across updated content pages.*
*Managed total brand transition from ServiceMax to PTC – logo, web, demand gen, etc.*
Reported to the VP of Demand Generation Marketing and Senior Creative Director, managing ServiceMax product branding and creative efforts, while supporting the PTC brand within the corporate communications team.
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ServiceMax
Brand & Creative Director (Marketing)
2018 - January 2023 (5 years) Pleasanton, CA
*Acquired by PTC for $1.42B*
*Consistently met and exceeded demand generation pipeline goals through strategic creative deliverables*
*Part of team that grew revenue from $28M to $150M*
*Led complete corporate messaging re-brand known as "Javelin"*
*Awarded Gold & Silver Telly for Corporate Video*
Working under the CMO, I managed the day-to-day of a large, in-house advertising agency that produced world-class creative not just for marketing, but also sales, product, services, and many other groups within the organization. However, my team was primarily focused on demand-generation.
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GE Digital
Brand & Creative Director (Corporate Start-up)
2016 - 2018 (2 years) San Ramon, CA
*Acquired by SilverLake Partners 2018*
*Created 72 videos within a year - using all internal teams*
*Received Top 40 Award - Recognized as a standout contributor*
Led a creative team of designers and video producers under the CMO, expanding social media reach (YouTube) and demand-generation advertising (Google Ad Network).
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ServiceMax
Creative Director (Start-Up)
2013 - 2016 (3 years) Pleasanton, CA
*Acquired by GE Digital 2016 for $915 million*
*Rebranded the company with the CMO*
*Part of team that grew revenue from $31M to $100M*
With the VP of Marketing (who became the CMO), I grew a small, nimble group of developers and designers into a larger team by adding contract staff and agencies. We established a strong web presence and upleveled the company’s visual identity to compete with established industry players. I worked on many investor and sales decks personally.
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InsideView
Brand & Creative Services Manager (Start-Up)
2007 - 2013 (6 years) San Francisco, CA
*Acquired by DemandBase for undisclosed amount*
* Built corporate brand from the ground up in collaboration with the CMO*
*Part of team that grew and scaled business from $5M† to $28M in revenue by my departure*
Coordinating with the CMO, I owned establishing the corporate identity for all sales and marketing assets as well as the company website. I spent a lot of time creating investor decks, demand generation assets and ads, as well as branding sales presentations.
† Estimated revenue
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Chevron
Senior Creative Producer (Corporate Communications)
2007 - 2007 (less than a year) San Ramon, CA
*Led launch of corporate Climate Change microsite*
*Managed corporate website, reached 150k internal audience daily*
A short contract role, I acted as the lead producer to get branded content online daily for Chevron’s global workforce through Sharepoint.
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PercyDesign
Creative Director (Start-Up)
2003 - 2007 (4 years) Dublin, CA
*Started-up my own advertising firm*
*Collaborated with clients like Verizon Wireless, Zazzle, and Gameloft*
*Supported in-store demand generation for Verizon Northern California & Nevada *
I started up my own advertising firm with a modest team of designers and developers. Within a year we claimed Verizon, Zazzle and Gameloft as clients. Most of the work was website building, trade show, or creating sales enablement material.
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Hewlett Packard Enterprise
Senior Lead Web / UI Designer - HPShopping.com (Corporate Start-Up)
1999 - 2003 (4 years) Santa Clara, CA
*Received Ad Age Silver Award - Web Commerce Design*
*Received Web Excellence Awards - 3 years in a row*
*Designed entire e-commerce experience delivering $1M+ daily within 3 years*
I crafted the look/feel and complete user buying experience of HPShopping.com - from homepage, to category page, to product page, and finally to checkout. When not working on the website, I directed a team that produced demand generation advertising for on/offline networks.
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TECHNOLOGY KNOW-HOW
· Design & Office Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign), Microsoft Office (Word, PowerPoint, Excel, Sharepoint), myself (I can draw because art school major and get numbers because business minor)
· AI Tools: ChatGPT, Anyword, Adobe Firefly
· Marketing & Analytics Platforms: Salesforce, Marketo, Google Analytics, PathFactory
· Project Management & Collaboration: Workfront, Asana, Figma
· Coding: HTML, CSS
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EDUCATION
Bob Jones University
BS, Graphic Design Major | Marketing Minor
Greenville, SC